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21 MAY Webinar Generative AI: Confusion of facts or understanding of content?

How do we make sense of the responsible use of Generative AI when engaging with audiovisual materials? As archivists and media professionals we should have a solid base of guidelines that we can fall back on. In this webinar that is exactly what we’ll attempt to do; provide critical reflections on the use, practical guidelines for using the technology and potential tools that can help detecting AI generated media. 

On Wednesday 21 May, EUscreen invites you to engage in a responsible, user centered approach to Generative AI. We will address the implications for archives, we will take a step into the newsrooms that work with these tools on a daily basis, and we will take a deep dive into the world of Generative AI. Today, we can generate anything and everything. When does this create added value and when does it create a confusion of facts?

Wednesday 21 May

17:00 - 18:00 h CET

Online: zoomlink in inbox

Our speakers

Jacobo Castellanos

WITNESS: Program Associate, Technology Threats and Opportunities

Jacobo Castellanos is Coordinator of the Technology, Threats and Opportunities team at WITNESS. He leads work in the Coalition for Content Provenance and Authenticity, where he co-chairs its Threats and Harms Task Force. He also leads grassroots global consultations to identify key risks and priorities on synthetic media and generative AI.

Flora Smith

Topfoto: Managing Partner

Flora Smith is the current generation leading her photographic archive and agency, Topfoto, one of the great, independent, family-owned historic picture archives (since 1927). Her eclectic career path through university and the arts before joining Topfoto has given her a range and depth of skills and a highly developed network, essential for navigating a radically changing society and workplace. The Topfoto archive contains millions of precious glass negatives, prints, transparencies and illustrations dating from 1900 onwards. Much of the archive is analogue, with 4 million images online.

Xavier Eutrope

Institut national de l’audiovisuel: Journalist at La Revue des médias

Since April 2017, Xavier has been a journalist at “La Revue des médias”, the leading media analysis website in France, hosted by the national audiovisual institute (INA). He holds a bilingual (French/English) master’s degree in Cultural Innovation and Intelligence, as well as a double degree in economics and German.

Johan Oomen (moderator)

Netherlands Institute for Sound & Vision: Head of Research & Heritage Services

Johan Oomen is Head of Research and Heritage Services at the Netherlands Institute for Sound & Vision and researcher at the User-Centric Data Science group of the VU University Amsterdam. Johan is working on initiatives that focus on providing access to digital heritage. Next to projects at Sound & Vision, he is working on international collaborative projects such as Time Machine, Europeana XX, CLARIAH, ReTV. He has a background in Information Science, Media Studies, and Computer Science. His research focuses on the relationship between participatory culture and institutional policy. Johan has worked for the British Universities Film and Video Council and commercial broadcaster RTL Nederlands. He is a Board Member of the Europeana Foundation, the EUscreen Foundation and the PublicSpaces Foundation. He is advisor to the Amsterdam Fund for the Arts and the Dutch National Research Council for Cultural Heritage and co-chair of The Netherlands Heritage Network.

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